Privacy Policy
Last updated: 2026
This Privacy Policy describes how Madness & Motive ("we," "us," or "our") collects, uses, and shares information when you visit https://madnessandmotive.com (the "Site").
Information We Collect
Information You Provide
When you submit a form on our Site (such as a contact or consultation request), we collect the information you provide, including your name, email address, and message content. Form submissions are processed through Netlify Forms and stored on Netlify's infrastructure.
Information Collected Automatically
When you visit our Site, we automatically collect certain information through the following third-party services:
- Google Analytics 4 — Collects anonymized data about how visitors use our Site, including pages visited, time on site, referral source, and general geographic region. Google Analytics uses cookies to distinguish unique users. Data is processed by Google LLC.
- Google Tag Manager — Manages the loading of analytics and tracking scripts on our Site. GTM itself does not collect personal data but facilitates the tools listed here.
- Microsoft Clarity — Records anonymized session replays and heatmaps to help us understand how visitors interact with our Site. Clarity may collect device type, browser information, and interaction data (clicks, scrolls, mouse movement). Clarity masks sensitive input fields by default. Data is processed by Microsoft Corporation.
- Google Search Console — Provides data about how our Site appears in Google search results, including search queries, click-through rates, and indexing status. This data is aggregated and does not identify individual users.
Fonts
Our Site loads fonts from Google Fonts. When you visit a page, your browser makes a request to Google's servers to retrieve the font files. This request may transmit your IP address to Google. For more information, see Google Fonts Privacy.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and contact form submissions
- Understand how visitors use our Site so we can improve its content and usability
- Monitor Site performance and troubleshoot technical issues
- Analyze search visibility and traffic patterns
Cookies
Our Site uses cookies set by third-party analytics services. These include:
- Google Analytics cookies (_ga, _ga_*) — Used to distinguish unique users and sessions. Expire after 2 years.
- Microsoft Clarity cookies (_clck, _clsk, CLID) — Used to track user sessions for heatmaps and session replay. Expire after 1 year.
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling cookies may affect how the Site functions.
Data Sharing
We do not sell your personal information. We share data only with the third-party service providers listed above (Google, Microsoft, Netlify) as necessary to operate the analytics and form processing described in this policy. Each provider processes data under their own privacy policies.
Data Retention
Contact form submissions are retained as long as needed to respond to your inquiry. Analytics data is retained according to the default retention periods of each platform (Google Analytics: 14 months; Microsoft Clarity: 30 days for session recordings).
Your Rights
Depending on your location, you may have the right to access, correct, or delete your personal information, or to opt out of certain data processing. To exercise these rights, please contact us.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.
Contact
If you have questions about this Privacy Policy, please contact us.